by Geomatrix Productions in Corporate Video
Every narrative has three parts: the SETUP, the TURN, and the TRANSFORMATION.
The SETUP is everything that gives the background to your story. The TURN is the moment that you reveal something in your story that draws in your audience. The TRANSFORMATION is the connection that you make with your audience that moves the story from something you present to something that has lasting impact.
The balance of these three parts brings a story to life.
We had the opportunity to put these principles to work in telling the true-life story of Workforce Alliance and their NEXT STEPS PROGRAM.
The Setup: Derek spent 20 of his 40 years in jail. When he was released, he was dropped off at a bus station in the middle of town, with a pair of shower shoes and a t-shirt… no home, no job, no training and no one he could turn to at that moment.
It was then that fate brought Derek into the Next Steps Program; a reentry initiative sponsored by Workforce Alliance as a comprehensive, community wide, recidivism approach to help people with a criminal history and recently released citizens with life skills, job training, and workplace readiness.
The Turn: During the pandemic, Workforce Alliance asked us for our help. As Glenn Young, Senior Job Seeker Consultant, put it “We want a video to put a face to the names and tell a story.” They wanted to build rapport with their clients, improve engagement, and introduce topics across a variety of social media outlets.
“The videos are a great outreach tool” replied John Brancato, Manager of Quality Assurance, when we asked him about the public response to the presentation.
“The success of the videos speaks to the power of marketing,” said Ann Harrison, Communications & Development Director. Glenn Young followed up that “The videos convey the respect and value of the program and elevate the program” to a new audience.
The Transformation: Since the launch of the video, Workforce Alliance has seen an uptick in engagement both online and in person. Glenn noted “When people see the video, they are really excited, even our CEO was like WOW. The response has been great!” he went on to say that their audience has “never seen anything like this in their life, they didn’t know a program like this existed, we’ve gotten so much respect and value from these videos.”
Glenn shared that the videos “open eyes” and that through the videos their clients “see their barriers as opportunities now, it’s life changing.”
At Geomatrix we are dedicated to the craft of narrative storytelling. We have honed that craft for more than 40 years in an effort to give our clients the tools they need to effectively reach their audience. Let us help you uncover the behind the scenes story of your clients that will make a difference in giving you the best outcomes.Read more
by Geomatrix Productions in Legal Video
Judge Awards $37.6 Million in Med Mal Case – The State’s Second Ever Largest Monetary Award For Medical Malpractice
“All four plaintiffs (the parents and twins) have suffered injuries as a result of the defendant’s negligence” wrote Superior Court Judge Mark Taylor of this case.
“I think the judge found in favor of our side because the University of Connecticut Health Center engaged in some egregious conduct” said attorney Michael Walsh of the January 2015 death of Shay Monroe-Lynch and the current birth defects of her brother, Joshua.
Making The Case:
In 2018, Geomatrix was contacted by attorneys Walsh, Dowd, and Malcynsky to capture on video the daily struggles of a family with a severely disabled child named Joshua.
Just years before that recording, Joshua’s sister Shay had passed away from cytomegalovirus, or CMV, which is a disease known to cause severe birth defects or fetal death if contracted during pregnancy. According to the amended February 2019 lawsuit, Monroe Lynch vs State of Connecticut, the twin fetuses were exposed to CMV sperm during an intrauterine insemination procedure in May 2014 at the Center for Advanced Reproductive Services, or CARS. The state of Connecticut runs that health center.
In 2020, as the case lingered and defense wanted an update on Joshua’s progress; Geomatrix was once again, called into action. As the request came in during the COVID Pandemic, the Team at Geomatrix had to pivot in their usual approach to get the story from the parents and opted to conduct the necessary interviews via zoom.
“We also directed the parents in how to use their cellphones to record how their son, Joshua, was doing, said Cathie Reese of Geomatrrix. “The video was then transferred to Geomatrix along with photographs and our editing team went to work to put it all together. It was ALL done remotely”
Cathie went on to say that “this nimble process also allowed us to bring in experts from all across the country that otherwise would not have been able to appear were it not for remote recordings of their video depositions. This kept our work in compliance with Covid19 safety protocols that were then in place.”
The Case For A Documentary:
The comprehensive documentary video was used as part of the plaintiff’s evidence of damages. “Defense objected initially as to hearsay, but they did not strongly pursue it. We agreed to the redaction of a couple of comments, but about 75% of the material was entered into evidence; including a very compelling on-camera interview with the parents about their hopes and dreams of having twins who would share life’s experiences together. Their disappointment and their sorrow was palpable in the video and the effect on both of their futures as well as that of their young child, Joshua, was overwhelming” said Cathie Reese of Geomatrix.
In the ruling, Superior Court Judge Taylor wrote, “by a preponderous of the evidence in the record, the court reaches the following factual conclusions: Shay died in utero as a result of congenital CMV. Since his birth, Joshua has faced devastating medical and developmental challenges during his short life and will. More likely than not, live the rest of his life fighting the widespread sequelae of his congenital CMV infection.”
At Geomatrix, we are dedicated to the craft of narrative storytelling. We have honed that craft for more than 40 years in an effort to give our clients the tools they need to effectively reach their audience. Let us help you uncover the behind-the-scenes story of your clients that will make a difference in giving you the best outcomes.Read more
by Geomatrix Productions in Legal Video
Security cameras can be found almost everywhere, and a surveillance recording capturing an accident makes for a compelling piece of evidence. But what happens when a key piece of the story happens just outside the frame?
The victim of traffic accident came to Attorney David Leff, with an unfortunate story. He sustained serious injuries when his car was struck by a vehicle turning left across his path. But the other driver told police he had a green arrow and found a witness at the scene who backed him up. Video from a nearby parking lot captured the crash, but the camera was set too low to show the traffic signal. When the responding officer ticketed his client instead of the other driver, there seemed little hope.
Attorney Leff asked Geomatrix to analyze the video and see if there was more to the story. We visited the scene and recorded the traffic pattern from a vantage that showed the traffic signals. Matching the patterns in the new recording with the cars in surveillance footage, we were able to synchronize the movements of the cars with the known signal pattern over several cycles leading up to the collision. We then created an annotated video that clearly showed what happened.
The protected turn signal for the westbound driver had ended almost 25 seconds before the collision. By the time of the collision, both drivers had a green signal and it was the left turning driver who failed to yield. The video was used in mediation and left no doubt as to the circumstances of the crash. The insurance company for the other driver agreed to settle for the policy limits.
For over 40 years, Geomatrix has helped attorneys present powerful demonstrative evidence both in and out of court . Careful analysis of surveillance and bystander video can help determine facts, unmask hidden details and set the record straight for your clients.Read more