by Geomatrix Productions in Corporate Video
Every narrative has three parts: the SETUP, the TURN, and the TRANSFORMATION.
The SETUP is everything that gives the background to your story. The TURN is the moment that you reveal something in your story that draws in your audience. The TRANSFORMATION is the connection that you make with your audience that moves the story from something you present to something that has lasting impact.
The balance of these three parts brings a story to life.
We had the opportunity to put these principles to work in telling the true-life story of Workforce Alliance and their NEXT STEPS PROGRAM.
The Setup: Derek spent 20 of his 40 years in jail. When he was released, he was dropped off at a bus station in the middle of town, with a pair of shower shoes and a t-shirt… no home, no job, no training and no one he could turn to at that moment.
It was then that fate brought Derek into the Next Steps Program; a reentry initiative sponsored by Workforce Alliance as a comprehensive, community wide, recidivism approach to help people with a criminal history and recently released citizens with life skills, job training, and workplace readiness.
The Turn: During the pandemic, Workforce Alliance asked us for our help. As Glenn Young, Senior Job Seeker Consultant, put it “We want a video to put a face to the names and tell a story.” They wanted to build rapport with their clients, improve engagement, and introduce topics across a variety of social media outlets.
“The videos are a great outreach tool” replied John Brancato, Manager of Quality Assurance, when we asked him about the public response to the presentation.
“The success of the videos speaks to the power of marketing,” said Ann Harrison, Communications & Development Director. Glenn Young followed up that “The videos convey the respect and value of the program and elevate the program” to a new audience.
The Transformation: Since the launch of the video, Workforce Alliance has seen an uptick in engagement both online and in person. Glenn noted “When people see the video, they are really excited, even our CEO was like WOW. The response has been great!” he went on to say that their audience has “never seen anything like this in their life, they didn’t know a program like this existed, we’ve gotten so much respect and value from these videos.”
Glenn shared that the videos “open eyes” and that through the videos their clients “see their barriers as opportunities now, it’s life changing.”
At Geomatrix we are dedicated to the craft of narrative storytelling. We have honed that craft for more than 40 years in an effort to give our clients the tools they need to effectively reach their audience. Let us help you uncover the behind the scenes story of your clients that will make a difference in giving you the best outcomes.