Corporate Video Tips
Workforce Alliance Uses Videos to Help People Re-Enter the Workforce
Every narrative has three parts: the SETUP, the TURN, and the TRANSFORMATION. The SETUP is everything that gives the background to your story. The TURN is the moment that you reveal something in your story that draws in your audience. The TRANSFORMATION is the connection that you make with your audience that moves the story […]
7 Quick Facts About Video For AEC Marketing That Will Instantly Put You in a Good Mood
AEC marketing can be hard, but here are 7 things that video can do to make your job easier. Seeing examples of what others are doing can be a good way to get ideas. Take a look and get inspired! 1-Video is a powerful way to highlight the strengths of your business and showcase your […]
Top Ten Tips for Virtual Trade Show Videos
Virtual trade shows are going strong and video is by far the most effective way for your organization to make an impact at one. By following the guidelines included in the list below, one CT company recently succeeded in achieving their goals while participating in their first virtual conference. Their story (and the video they […]
Case Study Shows Video’s Impact at Virtual Conference.
With conferences now virtual, exhibitors are exploring new ways of conveying their products and services to attendees. Gone for now are company reps in their expensive booths; video presentations are now getting a second look as a viable alternative. But what kind of video? Can it be a generic or does it have to be […]
Bridgeport Teachers Get Creative During Quarantine
The unexpectedly eventful 2019-2020 school year has officially ended. However due to social distancing requirements brought about by the coronavirus outbreak, this year’s goodbyes came far sooner than graduation commencements. Bridgeport’s Thomas Hooker School expressed just how much they missed their students in the best way possible: through song. Inspired by the official music video of […]
Teens Tour The Gunnery in the Time of COVID-19
Connecticut is known as the home to some of the top boarding schools in the US, and they are all looking to recruit the best and brightest students. The students who have been accepted to these college preparatory programs often return for a closer look during “campus revisit days” before making their final choice. For […]
How Habitat gets 8 out of 10 to Say Yes.
Hartford Area Habitat for Humanity has what every non-profit dreams about having. A recruiting and fund-raising “super-tool.” It is a two-and-a-half-minute video that captures the energy and illustrates the morale building that permeates throughout every Habitat home-build. They use it to help recruit for the organization’s Build-A-Thon, an annual event for corporate sponsors to come […]
Building the Future: How A Video is Helping a Small Town Grow
With a rich tradition and a vision for the future, the Fairfield County, Connecticut town of Monroe is on the move. So when the members of its Economic Development Commission wanted to share the town’s appeal and economic advantages with the world, part of their plan was to have a video produced. Hands down, they […]
The Secret Ingredient of New Haven Pizza and Beer Revealed
It turns out the same ingredient that makes New Haven pizza world renowned, also attracts master brewers to the area. Integrated marketing and communications firm Mason, Inc. of Bethany, Connecticut was tasked by the distributor of this “secret” ingredient to spread the word about the quality, benefits, and cost effectiveness of their product. So, who’s […]
Can One Video Entice Students AND Sell Parents (From all Over the World?)
When Oxford Royale Academy (ORA) in London, England decided to bring their series of highly successful independent international college prep summer programs to a university campus in the United States, they partnered with the best. For the pilot program’s location, ORA chose the campus at Yale University. And to convey what makes the program so […]
Everyone’s a Winner with Contest Videos that Bring Financial Fitness to Life
When integrated marketing and communications firm Mason, Inc. of Bethany, Connecticut wanted to bring a contest to life for one of their clients, they turned to Geomatrix Productions. Connex Credit Union’s “ConneXfactor” program has been helping their members become financially fit for the last five years with a fun and friendly competition that awards cash […]
What Facebook’s New Video Algorithm Means for Your Marketing
Facebook is turning into a full-fledged media company as it tries to compete with other video streaming services like YouTube and Netflix. Companies are pouring millions into online video production services, usually in the form of easily digestible, short clips that appear on a user’s News Feed. When it comes to posting videos on […]
Outsmart Your Competition with an Affordable Brand Video
The best-run organizations continually look for ways to make every dollar yield double or triple value, even when producing a company video. That is called profitable spending. What drives profitable spending for video production? For small and midsize companies, every expenditure, especially the creation of a brand video, has the potential to yield additional value, […]
Becoming a Thought Leader
Marketing and advertising dollars are a precious resource to be spent wisely. Traditional methods of marketing such as direct mailers, billboards, newspaper and TV ads for local professional services have diminished in their effectiveness. Why? Because the internet has changed everything. Remember the yellow pages? It was just a few short years ago that we […]
Keep it Moving…… Barclays Center Station at Atlantic Yards – Stantec
A high caliber project deserves high caliber coverage and that’s exactly how Stantec sees it. Upon completion of the Barclays Center Station at Atlantic Yards and using a commercial cleaning service, Stantec collaborated with Geomatrix Productions to create a video highlighting the benefits this project has brought to Brooklyn and the City of New York. […]
Your Successful Company Marketing Video – Part Four
You have aced “The Top 5 Questions to Answer Before Scripting.” You have done “The Top 5 Things to Do Before the Camera Rolls.” You have collected a killer wardrobe that tops “The Top 10 Wardrobe-Malfunction-Preventers.” So now, you are finally ready to roll — yes? Maybe. As long as the team that is capturing […]
Your Successful Company Marketing Video – Part Three
You have studied our previous blogs, looked deep into your business and answered, “The Top 5 Questions to Answer Before Scripting.” You have created a bang-up plan and have completed all 5 tasks in “The Top 5 Things to Do Before the Camera Rolls.” At last, the shoot day has arrived and you are ready […]
Your Successful Company Marketing Video – Part Two
The Top 5 Things to Do Before the Camera Rolls You have taken the plunge to produce a great company marketing video for your inbound social media campaign and website. You have studied hard, looked deep into your business and answered, “The Top 5 Questions to Answer Before Scripting.” At last, the shoot day has […]
Your Successful Company Marketing Video – Part One
The Top 5 Questions to Answer Before Shooting. Congratulations, you have decided to take your business to the next level and showcase it on video. So, now what? Ask yourself, “What do I want the viewer to know, do or say after watching my video production?” TIP: the answer to this question is NOT “I […]
The iDevice Interview: Step by Step
OK, we’ll admit it. Sometimes you MUST do your own recording. Maybe the boss has asked you to capture a great client’s testimonial on video on your next trip to Hong Kong. Or maybe, just maybe there is ZERO dollars in your budget to capture the president’s farewell message to a long-time employee. […]
From Air Combat to Corporate America
Corporate training and team building styles have changed as much as hemlines and hairdos during our decades of video production. From video-taped bullet point lectures, to quirky sitcom take-offs to fake news shows, we have seen it all. Until Rivetbourne. Rivetbourne is a veteran-owned leadership development company that draws upon the experiences of rescue aviation […]
Before Calling Your Video Production Company: Questions to Consider
What is the objective for your company video? In other words, why are you doing a video? What do you want people to know, do or say after watching? Be careful, this is harder than you think! What is your vision? Do you have any branding we need to compliment? Do you want something funny, […]
7 Tips for Creating Great Online Videos.
Online video powers your message. Video productions can attract an audience that may not otherwise read your story; and video communicates with intensity. Want to produce your own video? First, read this checklist. Sound is everything. Without great audio your video will be unwatchable. You need to get a good, professional microphone (preferably wireless) and you […]
Turning Point Extended Care
Turning Point Extended Care https://vimeo.com/99151450 Turning Point Extended Care in New Haven reintegrates young men suffering from alcohol and drug addiction into the sober world as they develop the skills, confidence and spiritual nature required for a healthy lifestyle. When Turning Point recently initiated a complete overhaul of their website they knew they needed to [...]
Ride the Wave!
Ride the Wave! Geomatrix recently completed an animated video illustrating an incredible feat of seamanship by the crew of the Midnight Rambler. The 35’ yacht negotiated 70’ waves and 100 mph winds to win the infamous 1998 Sydney to Hobart Race. Geomatrix 3-D Animator Tom Coben recreated the physics of the massive breakers as well [...]