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New White Paper Gives Litigators Needed Tools to Gain the Edge on Digital Trials

by Geomatrix Productions in Geo Happenings, Legal Video

WhitepaperPageonDeskMultimedia technology has revolutionized the way evidence is presented to judges and juries in the courtroom. But navigating this new landscape of digital trials can be confusing and cumbersome for litigators seeking to win the greatest settlements for their clients. Now, Geomatrix Productions has made this task much easier with the publication of our new white paper, “Litigation in the Software Age”, a comprehensive guide to using tech at trial.

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With decades of experience in digital trial consultation, preparation and execution, Geomatrix has amassed trusted and proven information that will help you paint a much clearer picture of your case in the most professional way possible.

“Litigation in the Software Age” includes details on the process and procedures you will need to conduct a seamless and successful digital presentation, beginning with your selection of a production company and trial technician. It is clearly broken down into easy to understand sections including Preparing for Your E-Trial, Video Depositions, Recording Formats, Synchronizing the Video Record with the Written Transcript, Video Depositions at the Trial: Editing for Objections, the Elmo Document Camera and Physical Evidence, Closing Arguments and PowerPoint Presentations, as well as an equipment guide and tips on securing permission for courtroom playback.
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We encourage you to download this white paper and share it with your colleagues. The time you invest to read and consult this valuable resource could make all the difference in the outcome of your digital trials.

Use Geomatrix Productions to Tell Your Client’s Story

To learn more about video technology, contact Geomatrix Productions (203.389.0001). We lead the field in the design and execution of affordable, comprehensive settlement programs while continuing to provide premier legal video production and electronic trial presentation services.

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Settlement Video Helps to Win $5.3 Million for Family

by Geomatrix Productions in Legal Video

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In May, 2016, a 74-year-old New York man and his wife were driving from New York to Connecticut in anticipation of attending their grandson’s baptism. As they rounded a bend in the road, an SUV driven by a 19-year-old male crossed the center line and struck them head-on. Their car crashed into the guardrails and he died at the scene from massive blunt force trauma. The man’s wife was seriously injured and to date she has undergone at least five surgeries.

The law firm of D’Amico & Pettinicchi, LLC of Watertown, Connecticut, representing the estate of the man, engaged Geomatrix Productions to produce a settlement video in the matter. After interviewing the man’s wife, children, family members and pastor, Geomatrix combined these stories with compelling photos from his life to create a settlement video that was key to winning his family a multi-million dollar settlement, allowing them to move forward with their lives.

According to Attorney Mike D’Amico:
“We recently hired Geomatrix, who we have worked with for decades, to create a settlement video for a tragic wrongful death. Geomatrix was able to powerfully communicate the family bonds and friendships that shaped the decedent’s life, and the music, ministry and motorcycles that he enjoyed so much. The video was instrumental in settling the legal claims for the full liability policy limits of $5.3 million, and in avoiding protracted litigation for his surviving widow and family. Jeremy (Attorney Jeremy D’Amico) and I seldom have a wrongful death case where we do not ask Geomatrix to create a life video. It is a powerful settlement tool.”

Settlement videos can convey the devastation from loss of life in a way no other means can. A well thought-out video testimonial to a lost loved one captures the essence of the decedent’s life. Using photographs and carefully selected interview clips from family and friends, Geomatrix Productions creatively weaves a thread that tells the person’s life story with respect and sensitivity. The video also illustrates what the decedent and their family are now missing due to their tragic wrongful death. These poignant videos can be used at mediation or can be provided to the insurance adjuster and defense counsel.

If you want to win more and win bigger, Geomatrix Legal Video Services will help give you the winning edge.

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Jim Bergenn, Esq.

Case Study: Defective Highway (When 99.9 % isn’t good enough.)

by Geomatrix Productions in Legal Video, Uncategorized

Jim Bergenn, Esq.

“In a defective highway case, if you are point one percent at fault you recover nothing. Most lawyers won’t take the cases. I took took one particular case where there was a bicyclist whose bike tripped over a pot-hole. He went over the handlebars, and even though he had a helmet he suffered a bad traumatic brain injury. In that particular instance we used a video statement, sort of like a deposition, but it was just me and a witness, and I had him establish that my guy was doing everything perfectly, there’s nothing he could’ve done differently, this was just bad fate, caused by the crevice, caused by the state’s neglect. I had that on video, it was game, set, match, on liability.”

“But we still had to drive value. Though he had a serious brain injury, he did not lose his ability to think. He could express himself, though greatly diminished capacity to express himself physically. He was just like you and I in terms of feelings and cognition, but he was a mess and was going to be for life. In that particular instance we hired Geomatrix, because we knew that we had to convey what the difference was, before and after, in ways other than just a list. They did a very comprehensive study, on video, of his life, with some interviews about his life before, and some powerful video about what his life was after. It was moving, and if you watched it, it was all over. You just weren’t going to touch that anymore, everyone knew that it was almost incalculable, the before and after damage.”

“This video was so powerful that the case settled for several million dollars, where if we were point one percent at fault we get zero.”

– From an interview with Jim Bergenn, Esq. of Shipman & Goodwin, Hartford, CT recorded June 2017

Top attorneys use Geomatrix Productions’ powerful video services to Win More Cases, Win Bigger Verdicts and Win More New Business. Contact us to find out how you can too.

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Visualizing Liability to Influence Judgments

by Geomatrix Productions in Legal Video

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Is it possible that a PowerPoint presentation can make the difference between winning or losing a case? There is scientific evidence to show that PowerPoint can help achieve the desired results.

According to formal studies conducted by Neil Feigenson of Quinnipiac University, and Jaiyhun Park of Baruch College[1], a well-designed PowerPoint presentation was shown to exert a measurable effect on jurors. Their studies showed that a plaintiff who uses PowerPoint to present statistical evidence caused a mock jury to find the defendant to have greater liability in the case.   Moreover, this approach works the other way around if the defendant uses a PowerPoint presentation to rebut the plaintiff.

According to Feigenson and Park, “In general, each party’s use of PowerPoint increased participants’ recall of that party’s evidence, which in turn increased defendant’s judged responsibility (when plaintiffs used PowerPoint) …”

From a scientific perspective, viewing statistical and numerical evidence rather than just hearing it described, has more influence on human perception/cognition. This psychological effect leads to a deeper understanding of the data and, consequently, makes it easier to recall the facts later. It has been found that viewing statistical evidence on a PowerPoint slide causes jurors, and others, to concentrate their attention with greater focus than listening to the same information verbally described.

The Extraordinary Power of Visual Evidence

A skilled personal injury lawyer looks at all evidence to understand every relatable detail that occurred before, during and after his client’s incident. The lawyer knows the client’s life story, visits the scene, and talks with eyewitnesses.   However, what about the mediator, the judge, the opposing attorney and, of course, the jury. What is the best way to show them the true story?

As proved in the Feigenson and Park study, individual jurors are impacted more by seeing evidence than by simply hearing it described to them. When it counts, jurors remember the visual evidence, and take that image into the jury room.

Geomatrix Productions PowerPoint Example in Trial


In a recent case in Connecticut, Geomatrix created a PowerPoint presentation for the co-defense attorney for his closing argument. The co-defendant (an insurance company) wanted to convince the jury to award a much lower dollar amount to the plaintiff than being requested by their attorney.


To address the co-defendant’s need, Geomatrix researched and created a PowerPoint presentation with the following components:


  • Bullet points for attorney to frame his argument and convey applicable laws
  • Photographic images of causation
  • Evidential documents that showed relevant facts
  • A timeline to display gaps in treatment or how the treatment lines up with the progression of the case
  • A specific suggested award amount

The result was an award in the exact amount (see points below) recommended by the co-defendant in his presentation. The plaintiff, who did not use PowerPoint, asked for an award greater than $100,000. The actual award was exactly as presented in the PowerPoint:

  • Economic damages = $7,607.54
  • Non-economic damages = $7,607.54

Was it the Message or the Messenger?

In the case above, there are two critical elements involved with the media presentation –

  • the PowerPoint tool itself
  • and the content within the presentation

As noted previously, the PowerPoint tool facilitated the visualization of evidence in such a way that the jurors could better understand the message and recall the facts during their deliberations. However, if the message were not ‘spot on’ with the salient facts, the PowerPoint presentation would not have been effective.


Of the two media elements, the tool and the content, content had more impact on decision-making than the tool. With that in mind, creation of ‘spot on’ content requires the most time and expertise.


With Geomatrix Productions – Show Your Client’s Story

To learn more about video technology, contact Geomatrix Productions. We lead the field in the design and execution of comprehensive digital trial presentations while continuing to provide premier legal video production services.




[1] Feigenson, Neal and Park, Jaihyun, Effect of a Visual Technology on Mock Juror Decision Making (August 11, 2012). Applied Cognitive Psychology, Forthcoming. Available at SSRN:

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Think Outside the Box – Break an Impasse – Settle a case

by Geomatrix Productions in Geo Happenings, Legal Video

Great lawyers are gifted in two areas:

  • their knowledge of the law
  • their ability to present and persuade

The rules of evidence dictate how a legal argument is presented in court. However, during pretrial, great lawyers realize they are not as restricted, and can creatively use their gift of persuasion to better represent their clients.

One Lawyer’s use of Video Documentation to Prove Causation and Liability

Recently, attorney Paul Iannaccone, listed in the 2017 edition of Best Lawyers in America, and Partner at RisCassi and Davis, was in a quandary preparing for mediation of a significant personal injury case. The defense had taken a hard stance of ‘no causation nor responsibility’ for the plaintiff’s injuries, pain and suffering.
Initially, Iannaconne reached out to Geomatrix to create a video that would demonstrate causation and damages only, but was concerned this would fall on deaf ears. During discussions with Edgar Smith from Geomatrix, Iannaconne quickly realized video could do much more.
According to Paul Iannaccone:

“What started out as a request to just document the impact of my client’s devastating injuries, became a well-organized and logical video, incorporating witness statements and expert testimony, legal citations and video laying out the entire case from the creation of the defect up through the causation and impact of her injuries on her life.  I soon realized that the Geomatrix video could lay out the entire case in under 20 minutes.”

Iannacone created a comprehensive settlement documentary that proved causation, liability, damages and cited critical legal precedents that would undermine the defense position were the case to go to trial.

News Flash: Control the Message Control the Outcome
Since the defendant was self-insured, Iannaccone’s strategy was to send a potent, comprehensive message directly to the defendant, essentially proving responsibility.

Iannaccone summed up the results of his video presentation.

“By sending a video directly to the true decision makers and check-writers, it became evident to them that they could not and would not win the case. Consequently, a favorable settlement was quickly received.”

Like many attorneys, Iannacone initially thought of video in terms of its value as demonstrative evidence. By thinking outside the box, he brought about a swift resolution of the case, avoided the cost and risk of trial and effectively advocated for his client.

Use Geomatrix Productions to Show Your Clients Story
To learn more about video technology, contact Geomatrix Productions (www. We lead the field in the design and execution of affordable, comprehensive settlement programs while continuing to provide premier legal video production and electronic trial presentation services.

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Geomatrix helps see through the eyes of others.

Feel the Pain, Win the Case

by Geomatrix Productions in Geo Happenings, Legal Video

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In the book, Experiencing Other Minds in the Courtroom, Neal Feigenson describes how the value of visual evidence is significantly impacted by who creates it, how it is made, and how it is presented. His ground-breaking research is of critical importance for personal injury lawyers today because the use of video is expanding exponentially in court cases.

Feel the Pain – See the Truth

Personal injury lawyers regularly face the challenge of helping a jury ‘feel the pain’ of their clients. This is not a new problem. Through the centuries, poets and writers spun fascinating tales to help their readers get a physical sense of someone else’s suffering.

In droves, lawyers are introducing photographic images as demonstrative evidence to help juries ‘see the truth.’  This effort began with hand-drawn pictures and now, with video technology, evolved to include augmented reality. With compelling video documentaries, lawyers introduce ‘day in the life’ videos as admissible evidence to help jurors or insurance companies – ‘feel their client’s pain.’

Simulating Reality

Feigenson cited a case handled by Attorney Michael Jainchill of the law firm RisCassi and Davis. The matter involved a young mother who suffered severe vision loss.

Jainchill was concerned for his plaintiff’s case because:

“Even though both sides concurred the plaintiff’s vision loss was ‘permanent’ and ‘profound,’ qualifying her as legally blind,” Jainchill said …

“And yet, by looking at her you couldn’t tell that she couldn’t see. She functions well enough to find her way around.”

Jainchill had an idea and reached out to Geomatrix Productions to simulate how his client’s world appears ‘through her eyes.’ Geomatrix used cutting-edge technology to create augmented reality video that let the stakeholders in the case have a realistic peek through his client’s eyes. Everyone who viewed the video had a vicarious authentic experience of the plaintiff’s real damages and the severe visual limitations she struggled with every day.

Revolutionizing the Court Room

A properly produced video can significantly improve an attorney’s success rate while increasing the size of a client’s settlement. Should you worry that you will encounter a rival lawyer using this new technology against you? The chances are good that you will see this powerful demonstrative tool shortly.

Per Nancy S Marker, Professor and Director of the Justice John Paul Steven Jury Center, in her review of Feigenson’s book:

“… trial lawyers need to understand the revolutionary technologies that will become widespread in twenty-first-century jury trials… video simulations enhance testimony so jurors experience the injuries that plaintiffs feel.”

Geomatrix Productions

To find out more about this technology, contact Geomatrix Productions. That would be an easy first step to see how video simulation will assist you and your clients, and let future jurors, not only to ‘see the truth’, but ‘feel your clients’ pain.’

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Geomatrix Productions 3D animation for litigation

This video helped beat the odds.

by Geomatrix Productions in Legal Video

In the unfortunate event of a vehicular accident where a pedestrian is killed, it’s unlikely to consider the potential for the deceased to be at any fault. Sadly, in the case of Wagmeister vs. Simmonds, this circumstance did occur. With a difficult case to both illustrate and prove, John Cirello, Esq. turned to Geomatrix Productions to aid him with this task.

Geomatrix Productions’ animator Tom Coben worked to create an accurate visual representation of what transpired the morning of June 28, 2013.

“Wanting to present his entire argument in the form of a video, John provided us with documents that were far too lengthy, complex, and cumbersome for the visual medium. We worked to create a video that presented the story in a visually concise way.” Tom Coben, Animator Geomatrix Productions

Cirello and Coben were able to prove it was a series of bad decisions on the part of both the driver of the disabled truck, and Mr. Wagmeister himself that ultimately led to his death. The video illustrates that had the correct precautions been taken, this sad course of events could have been avoided. Cirello’s use of the visual medium allowed for his total defense to be heard without disruption.

“The opposing attorney had a simple story to tell, but when you delve into the details it becomes clear there were liability issues. If I had attempted to tell the story in writing, people would stop reading. And, if I had attempted to tell the story verbally, I would have been interrupted. A video has the unique ability to draw people in, and allows you to have your entire story heard.” John Cirello, Esq. Cirello & Vesicchio LLC

Cirello, usually arguing for the plaintiff, found himself on the opposite side of the bench in this case. Regardless, he was adamant that the use of video is both economic and essential in proving a point.

“If you are dealing with a case worth over half a million dollars, you would be a fool not to make a video. When you are talking about those types of numbers, it will cost 1% of the overall settlement to produce a video. It makes no difference whether you are arguing for the side of the plaintiff or the defendant, and nothing tells a story better,” said Cirello.

The case of Wagmeister vs. Simmonds shows how video production can be used to accurately recreate events and communicate a comprehensive argument. The economic value complemented by the unique ability to capture and maintain one’s attention, represent the key benefits video production has to offer in a court of law.

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Legal Video Tips From Geomatrix

Portraying Pain: How a five-minute video helped grant justice for Ismael Alvarado

by Geomatrix Productions in Geo Happenings, Legal Video

Ismael Alvarado’s leg had been pinned between the back end of the pickup truck and the large industrial trash compactor. He begged the driver to call 911, but she was so traumatized at the sight of the bones protruding from his shin that she collapsed in hysterics. Smearing blood across the surface of his cell phone, Ismael finally managed to contact emergency responders himself.

He was stabilized at Lawrence and Memorial Hospital in New London, but was later transferred to Yale-New Haven, where he underwent major surgery. Although the surgery was successful, Alvarado’s trials had just begun. Costly rehabilitation and diminished quality of life would test his character in the months and years to follow. To recoup these costs, he brought suit against his employer and the coworker who had caused the accident.

In the face of such costs, it would be easy to imagine Alvarado pursuing a risky trial jury in a quest to maximize compensation. But with the guidance of his attorney, Dale P. Faulkner of Faulkner and Graves, Alvarado summoned the foresight to settle. This equitable resolution was reached in part because Mr. Faulkner was able secure a generous $735,000 settlement for his client.
“One of the elements in the ability to reach a resolution was the very fine video which Geomatrix prepared after our client was released from the hospital,” Said Mr. Faulkner of the mediation process. Faulkner stressed the importance of giving the mediator a “first-hand” experience with Mr. Alvarado’s daily struggles, and credited the video with making that possible.

In most cases, Mr. Alvarado’s plight would have appeared on the judge’s desk as a written litany of complaints. But thanks to video, Mr. Faulkner was able to share a portrayal of Mr. Alvarado’s daily predicament with the mediator in a mere five minutes. “There is an inherent difficulty in positively demonstrating what a person is unable to do,” commented James Chianese, the Geomatrix editor assigned to the case. “This difficulty is compounded by the emotional willingness of that person to complain, as well as by their ability to convey their situation verbally. My role is to help create a more level playing field for those who are reluctant or unable to represent their daily struggle with the necessary legal clarity.”

Video opens the courtroom doors to a trove of new evidence because it makes visual statements that few plaintiffs could articulate verbally. Now, rather than listening to a litany of complaints that could easily be exaggerated, mediators can see for themselves the pain that a plaintiff endures. As we watch Mr. Alvarado gazing out his apartment window, we can understand what he means when he said he feels like a prisoner in his own home.
Video elicits empathy in a way that narrative cannot. It transports the viewer directly to the setting and allows them to draw their own conclusions about what’s going on. At Geomatrix, we are dedicated to represent our clients’ lives as faithfully as possible; we want to bring the injured’s hidden suffering into the light so that they are not punished unduly for their desire to carry the burden of their pain silently and alone.

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CT Legal Video Production

Five Essential Legal Video Questions Answered

by Geomatrix Productions in Legal Video







She has a story – choose the right video company to tell it.

Not everyone with a camera can produce a video that will stand up in court. Video
prepared for

litigation has the Rules of Evidence to consider. A firm that specializes in legal
video production will provide a level of service far different than the videographer
who takes on a “legal job” to fill in the time between weekend wedding gigs or “other
stuff.” A legal specialty company should ask you a number of probing questions
to help determine what you need, and most importantly, what it will cost.

The following will help you make the right choice as you plan your litigation video.

Is your video a deposition?

This means that someone (usually a court reporter) must be on hand to swear in the
witness and create the transcript. Today’s litigation videographers work closely
with court reporters to provide such services as real time transcription and CD
synchronization of the video and text.

Scheduling the video deposition should include planning for the videographer to
arrive about one hour earlier to be set up and ready when all parties arrive.

The videographer should assure you that there are simultaneous recordings in case
of technical failure, and that there is an archive system in place.

They should be able to see the job through, providing copies and the flexibility
to edit and play it back in court on YOUR schedule.

Is the video for use at trial or will it be used for settlement negotiations ?

This is a very important distinction when scheduling a video that is not a deposition.
Video prepared for trial must conform to the rules of evidence. However, video
designed for use in settlement negotiations can be created with persuasion in mind.

If it is a trial video, is it a Day in the Life documentary,
or is it demonstrative evidence ?

The Day in the Life documentary is a carefully prepared video of the condition of
the plaintiff at a given point in time. It is generally recorded in one day and
is well-crafted to both tell the story and meet the rules of evidence.

Demonstrative evidence may include, but is not limited to, a simple recording of
a therapy session, an actual or animated accident reconstruction, an interview,
a site survey and more.

If it is a settlement video,
will it cover liability as well as damages?

Successful settlement videos can be designed to tell the entire story of the case
or they may be limited to a compelling re-telling of the damages suffered. If liability
is included, the resulting video is more comprehensive, often requiring a narrative
to be drafted by the attorney and then turned into script format by the production

Be prepared to discuss resource material with the video producer. Evidence such
as 911 recordings, accident photos and family photos provide a creative producer
with a wealth of material to prepare a comprehensive and effective program. If
3D animation is considered or recommended, provide police diagrams and reports; connect the motion
graphics artist with the engineer.

Are you comfortable with how you are treated as a prospective client?

Some video companies have a casual approach to business and their clients. If your
calls are not returned within 24 hours, your emails are lost and the above questions
are not addressed, we suggest you continue searching.


At Geomatrix, we make the video production process simple, with a laser focus on
your goals and objectives. For over 35 years, we have approached each case as unique,
understanding key messaging and nuances, while applying tried and true techniques.

Call us about your next case. We’d love to brainstorm with you.

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Legal Video Tips From Geomatrix

How Do I Prepare for an Electronic Trial?

by Geomatrix Productions in Legal Video

Electronic evidence lets everyone in the courtroom see exhibits simultaneously. Evidence comes to life as key information is presented through our legal video services. In today’s visual society, presenting evidence through digital video production has become essential.

  1. Contact your trial technician early.

In a simple one hour meeting we can form a presentation plan to fit your video production needs for your case.

  1. Prepare video depositions

We understand that you can’t always get the judge to rule on evidence & testimony beforehand. Editing video depositions can be done during a trial, but in order to have that ability, we need time to synchronize the video to the transcript.

  1. Pre-mark your exhibits.

If exhibits are pre-marked, then the electronic document can be named by the exhibit number. This allows for very easy communication with your trial tech.

  1. Bates Stamps are a good alternative to pre-marking.

Bates stamping allows for every page of every record to have an individual name. They are especially helpful with records with hundreds of pages.

  1. Use the original digital files for photos.

A scan of a printed photo will never look as good as the original file. Many digital photos have such high quality that you can zoom pretty far in without losing any detail.

  1. Don’t change your routine.

The only change in conducting an electronic trial is that when you are speaking about an exhibit everyone will be looking at it.

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