by Geomatrix Productions in Corporate Video
What is the objective for your company video?
In other words, why are you doing a video? What do you want people to know, do or say after watching? Be careful, this is harder than you think!
What is your vision?
Do you have any branding we need to compliment? Do you want something funny, serious?
Do you want to inform or instruct?
Do you want to entertain or inspire?
What is your call to action?
Do you envison a documentary style with interview? Will this be scripted?
Have you considered actors?
What is your budget for this video production?
There are many ways to produce a video, from low to high production value. All can be effective if done well.
Where will you use it? What is the venue in which your viewer will see the video?
What is the purpose of this marketing video?
There is a fine line between a good video and a great video. Be sure your efforts are well-spent on creating a product that does exactly what you want by meeting all your objectives.