Connecticut is known as the home to some of the top boarding schools in the US, and they are all looking to recruit the best and brightest students. The students who have been accepted to these college preparatory programs often return for a closer look during “campus revisit days” before making their final choice. For a boarding school the campus revisit is a chance to show off their campus and make their closing pitch to students and their families.
In mid-March of 2020 the team at The Gunnery – Mr. Gunn’s School, in Washington, CT knew that the looming COVID-19 pandemic would likely make it impossible to hold their scheduled revisit days and a decision was made to look for alternatives. There was little time and quick action was needed.
Video is the best way to connect with teenagers and that is our target in the close.
According to Doug Day, Director of Marketing & Communications at The Gunnery, “The first thought was to rely heavily on video. Video is the best way to connect with teenagers and that is our target in the close. Data shows that the teenagers are the biggest driver of deciding what boarding school to attend. The challenge was we had very little time given the need to have this on our site by April 3. Your responsiveness was the difference maker. The Geomatrix team was attentive, quick, and flexible, and allowed us to get this done in an incredibly short window of time.”
Becky McGuire, Assistant Director of Marketing, Brand Management & Digital Strategies at The Gunnery shared her thoughts on the project. “We were thrilled to work with the creative Geomatrix team on formulating a quick response. The ideas of your team, and all you were able to accomplish in a crunched time frame gave us the necessary tools to bring our campus to all those that could not step foot here during this time. Being able to provide our families the insider look without having to come campus was meaningful and gave us the personal connections all of our families deserve while choosing their boarding school.”
Our average visit to the website stay on the site for a little over 2 minutes. Our revisit page, filled with 12 videos was retaining visitors for almost 12 mins.
As for results, Doug Day had this to report, “By way of data from this event: Our average visit to the website stay on the site for a little over 2 minutes. Our revisit page, filled with 12 videos was retaining visitors for almost 12 mins. Video is impactful.”
Contact Geomatrix to find out how video can help you make an impact and achieve your goals.