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Your Successful Company Marketing Video – Part One

by Geomatrix Productions in Corporate Video

The Top 5 Questions to Answer Before Shooting.

Congratulations, you have decided to take your business to the next level and showcase it on video.

So, now what?

  1. Ask yourself, “What do I want the viewer to know, do or say after watching my video production?”

TIP: the answer to this question is NOT “I want everyone to say ‘wow, what a good company.’”  You must provide a significant objective here.

  1. Answer the question, “Why should people do business with us?”

TIP:  the answer here is NOT “because we are good at what we do.”  You must be much more specific.

  1. Consider the following, “What is the unique selling proposition that sets me apart from the competition and how can I demonstrate that?
  2. Be certain you can answer this important question, “Who is my target audience?”

TIP:  this answer needs to include the demographics of that audience.

  1. Consider “How much does my audience already know about my product or service?”

TIP:  you don’t want to insult your audience by talking down to them, or lose them by going over their heads.

Once you take a good honest look at your business, product or service, you can prepare a great script or content outline to insure a successful marketing video production.

Do not crowd your video with too much or the message will be lost.  Less is more.

If you have trouble answering these questions, ask a professional video production company such as Geomatrix!

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270 Amity Rd #222 Woodbridge, CT 06525
(203) 389­0001
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